Followed simple David Ogilvy format print campaign and classic designs for website Divya Adlabs is helping them to increase the brand recall.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Leo Burnett

In a world of entertaintment advertising resplendent with photos of realities - Divya Adalbs a perfect multiplex, powrede by Adlabs, India's biggest motion picture company, thought a print campaign that will make people aware about the brand Divya Adlabs in Nasik without ever talking about movies. Rather, the campaign, created by myself with help of the team adlabs, seeks to move beyond the 3 hour movie business to tap into the emotional connection people have with bollywood.

The new advertising also heralds the introduction of new offerings of Adlabs, known for quality, innovation and thoughtful design, as a unique brand in the city. The company, headquartered in Mumbai, is best known here for its wide array of business, particularly film processing lab that have remained the most respected lab of the country. This year Adlabs is introducing a four new multiplexes in entertaintment marketplace, starting, according to the corporate philosophy of Adlabs at the "kuch khas hain" with the entertaintment.

Kuch Khas hain ... Sachmuch kuch khas hain !

The first wave of the print campaign draws readers into all the micros and macros of the Divya Adlabs, depicting in words and evocative images how it touches the heart of the consumer. Rather than follow the traditional rules of advertising of movie theatres, the campaign was targeted at audiance coming inside the plex on the backlit boxes and offcourse everywhere wherever glass is available.See it Here 1 2 3 4 5 6 7 8 9 10